Go Compare – What is Go Compare (www.gocompare.com)?
Go Compare provides a service of comparing car insurance suppliers.
www.gocompare.com became operational in 2006. It evolves as the pioneer site that displays the features of the insurance policy and not only the prices.
It was founded by Hayley Parsons and is a self manged independent business.
Go compare got many awards such as Fast Growth Business Awards and the prestigious Investors in People (IIP).
go compare is a huge business, as can be seen from it’s websites statistics. These statics are not available to the public, but using some basic internet tools we can get an idea about it’s success. According to Alexa, for instance, go compare.com is the number 21,943 site in the world. In GB it is ranked 730. 93.6% of the site’s traffic comes from GB, with India coming second with only 1.2%.
So how much traffic does this data represent? Traffic for websites that have this kind of Alexa rank may vary wildly. My estimate is that the maximum number of users is 60 thousand a day, with maybe 1 million total users a month. With decent conversion, this represents a huge opportunity for gompare.com in the British auto insurance business.